ICICI Bank launches iMobile

Released on: January 23, 2008, 1:44 am

Press Release Author: Charudatta Deshpande

Industry: Financial

Press Release Summary: First bank in India to introduce complete mobile banking
services

Press Release Body: Mumbai: ICICI Bank, India's second largest bank launched today
iMobile, a unique mobile banking platform on mobile phones. iMobile is a
breakthrough innovation in banking where practically all internet-banking
transactions can now be simply done on mobiles phones. Customers can now transfer
funds to ICICI and Non ICICI Bank accounts just with the click of their mobile. The
application covers Savings bank, Demat, Credit Card and Loan accounts. Customers can
also pay their utility bills and insurance premium through this facility. ICICI Bank
offers this facility free of charge to customers.

Customers who are already registered for mobile alerts will be able to download this
application by sending an SMS "iMobile" to 56767661. Customers who have GPRS
connection will receive a WAP link for activation. Customers who do not have GPRS
can download iMobile from ICICI Bank.com on their desktops. It can then be
transferred on to their handsets using either Bluetooth or data cable.

Mr. V. Vaidyanathan, Executive Director, ICICI Bank said, "ICICI Bank has always
focused on innovation to improve customer experience. India has only 20 million
internet connections and has over 200 million mobile connections. With this
application, most features of internet banking will now be available on mobile
phones, providing a breakthrough improvement in banking services." In addition to
easy access and anytime anywhere banking, iMobile offers complete security to
customers transacting on the mobile phones. Customers will be required to enter 4
digit PIN for entering into Mobile Banking Application, which will prevent
unauthorized use of the service.

About ICICI Bank:

ICICI Bank (NYSE:IBN) is India\'s second largest bank and largest private sector bank
with over 50 years presence in financial services and with assets of Rs. 3649.44
billion as on September 30, 2007. The Bank offers a wide range of banking products
and financial services to corporate and retail customers through a variety of
delivery
channels and through its specialized subsidiaries in the areas of investment
banking, life and non-life insurance, private equity and asset management. ICICI
Bank is a leading player in the retail banking market and services its large
customer base through a network of over 950 branches and extension counters, 3,680
ATMs, call centers and internet banking (www.icicibank.com) to ensure that customers
have
access to its services at all times.


Web Site: http://www.icicibank.com

Contact Details:
For Press Queries:
ICICI Bank: Charudatta Deshpande
Head - Corporate Communications
Tel: 022-26538208
Fax: 022 -26531116
e-mail: charudatta.deshpande@icicibank.com

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